Will Readability 2.0 change the web?

Jeff Zeldman writes a compelling argument for Readability 2.0. Readability is an open source tool that transforms a web page to a reading page, removing all clutter, including ads. Readability 2.0 will now actually pay the content providers (website owners) every time a user switches on Readability to read their pages.

At first I thought: Does this mean publishers don’t need to sign up?? So they get an unexpected check from a seemingly philanthropic web company?? But after looking at the site, I realize publishers do need to sign up. And that, I think, makes it quite unpractical. Let me tell you why.

How about promoting Readability on a site with ads? That’s like saying: click here to screw with all our other clients. So that’s virtually impossible.

I believe we can divide the site owners in four groups

1. The small site owner, not being able to get advertisers easily, not making enough on Google Ads. They could promote Readability, but wait: there are no annoying ads on the page. Duh. What’s the point? Well, to be honest, they could litter the site with Google Ads and then have a shiny button that says : “don’t like ads? click here to remove them”. The user would then learn about readability, sign up and start paying.

2. The large site owner who is in a clinch with advertisers, and says: we’ll just move our whole platform to readability, @#$% you very much. You pay Readability, after which you get a ‘pro’ account which gives you access to more content. That would require a partnership with Readability I guess, unless there is a technical solution (checking to see if you are using Readability).

3. The large site owner who has littered the site with ads, who likes Readability too, but is unable to promote it, fearing the wrath of advertisers. There’s no way for this owner to put a button on the site.

4. Like Zeldman.com, the large site owner who is not in it for the money, or actually, makes enough doing other stuff and just uses the site for self-promotion. They don’t have ads, and using Readability is nice, but unnecessary.

I am dying to see some stats soon, so we can see if offering Readability instead of advertisement is a valid business decision. If it is, it will spread and transform the web. At some point Readability then needs to be taken over by a big player, or it will be simply sued to death by angry advertisers.