Yahoo, winner or loser?

If it’s up to Michael Arrington, Yahoo loses, but it’s not clear why. Yes, stock is going down, but that doesn’t define them. Just like your wallet is not your personality. Yes, Jerry Yang looks like a nerd, but so does Bill Gates.

If they go under they fail, of course, but how could they, having been nr 1 on the net for so long… There will always be advertisement money then, it’s simply a matter of downsizing and waiting for better times.

I am almost always impressed by the services of Yahoo, as delicious and even Yahoo Photos (deceased). It’s too bad that they don’t get what they deserve. Google is becoming like MS, they do great things, but always a little too late. Yahoo had autocomplete on their search a looooong time before Google. But when google delivers Google Suggest it’s suddenly something ‘new’. All eyes are on Google, but Yahoo technology stands already. Google doesn’t have BOSS, or YDN, or YUI. Google code is usually a bunch of spaghettiballs, so smart it doesn’t understand itself anymore. Yahoo code is clean, organized.

But inertia happens. It’s hard for such a big company to get rolling in a different direction. At least I hope they stop pursuing the social network dream. Let it go to Facebook and try to improve search this time, for real. Why don’t Yahoo index the dark matter in the web? There are still many new ideas to be tried which can result in a big success. Google is betting everything on keyword search, Microsoft is already in the natural language game (with Powerset), but real indexing done right hasn’t been done yet.

How about the interface? I need to do ‘hum hum hum’ and get the song title on my screen. Like that. I need to be able to sketch a flower and get the word ‘flower’ on my screen. And instead of ‘did you mean’ I need navigtion through association. By the way, I believe it was Excite that had that functionality a decade ago. You would type ‘Gibson’ and it would come up with ‘Mel Gibson (person)’ – ‘Gibson – guitar’, etc. It can’t be that hard if it was already possible ten years a go.

Yahoo, you have my vote.


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